LEAD CONSULTANT
Somoye Otieno
Tadasa Consulting Services is led by Somoye Otieno, an expert in export development, agri-business strategy, and sustainable livelihoods. Her professional journey spans Kenya, South Africa, and the United Kingdom, where she has supported social enterprises, donor-funded programs, and private sector actors in scaling operations and accessing international markets.
Somoye’s strengths lie in building resilient sales systems for SMEs, integrating sustainability principles into agri-business models, and facilitating trust-based partnerships between African suppliers and global buyers. She has played key roles in advisory and technical assistance projects across East Africa and is widely recognized for her strategic insights in market entry, certification, and buyer engagement.
Her recent assignments include serving as a Technical Advisor for Soko Fresh under TechnoServe’s CASA-TAF program, leading ESG training for agri-SMEs through ASNET, and speaking as a panelist in the 2025 CBI Webinar on the European Green Deal and its implications for African exporters. She has also facilitated successful buyer connections for East African exporters across European and Asian markets.
Somoye’s strengths lie in building resilient sales systems for SMEs, integrating sustainability principles into agri-business models, and facilitating trust-based partnerships between African suppliers and global buyers. She has played key roles in advisory and technical assistance projects across East Africa and is widely recognized for her strategic insights in market entry, certification, and buyer engagement.
Her recent assignments include serving as a Technical Advisor for Soko Fresh under TechnoServe’s CASA-TAF program, leading ESG training for agri-SMEs through ASNET, and speaking as a panelist in the 2025 CBI Webinar on the European Green Deal and its implications for African exporters. She has also facilitated successful buyer connections for East African exporters across European and Asian markets.